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Experiment: Do Photos With People Perform Better on Instagram?

Hootsuite

Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Content that aligns with your brand and what your audience loves does best, face or no face. The focus for this brand, though, is homes and design, so 80% of its content, in general, is glamor shots of interior design or architecture.

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