Remove 2014 Remove 2015 Remove Marketing Remove Wireless
article thumbnail

How Appification Is Transforming The Internet

The Realtime Report

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web.

Mobile 111
article thumbnail

What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100