Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
Mindjumpers
SEPTEMBER 11, 2012
The person who submits the winning flavor, as chosen by Lay’s, will win $1 million dollars or 1% of the chips’ 2013 net sales (whichever turns out to be more) from PepsiCo’s Frito-Lay division. Statistics: Facebook on Mobile [INFOGRAPHIC]. Having a Community Means Having a Brand: Listen to Feedback!
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