What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. It was like any other day, or so we thought. The rise of BTS.
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