2013, Groups and Social Capital - Social Media Informer

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2013

Groups

Social Capital

Analytics: what are you really learning?

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Related articles.

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Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

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