What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
In 2019, collaborating with #BTS seems to be the way to go for brands! Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. It was like any other day, or so we thought.
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