Remove 2013 Remove Automotive Remove Industry Remove Mobile
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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. “It’s a really good way for us to do something that’s more youthful. Why so brief? ”

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This Week in Social Media – 5/8/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. e-Strategy Trends ).

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This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Google Think is a constant source of rich insights and research.

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Revealing a New Ford in a New Way

Social Media Marketing

Each weekday between now and January 9, you’ll be able to launch the experience by finding and capturing a Ford logo using the mobile device’s camera. If you go to FordFusionApp.com , you can download an iOS or Android version of the app to experience it for yourself. The video below will help you get a sense as to how it works.

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

” So far, the registry only exists for the 2013 Dodge Dart. Related Stories US Mobile Ad Spending Will Top $4 Billion in 2012 Monopoly Launches ‘Save Your Token’ Campaign on Facebook Social TV: Fans Tweet to Choose Hawaii Five-O Ending.

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This Week in Social Media – 5/1/2013

Social Media Marketing

A roundup of relevant links affecting our industry. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section. Industry News There''s a mismatch between marketing spend and effectiveness in a few key areas. These are those links.