The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Set a goal.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.

Apparel 161

Apparel Twitter Retail Case Study 161

Pixlee

FEBRUARY 21, 2018

Founded in 2013, Madison Reed is an “online hair color company built on integrity, innovation, and love.” American Giant’s legendary rise from being known as creators of the “best hoodie known to man” to a company giving top retailers a run for their money is a true “direct brand” success story. Madison Reed. American Giant.

Brands 41

Brands Content Apparel Curation 41

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236

Apparel iPad Mobile Loyalty 236