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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

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The Rise of #SocialSelling

Koka Sexton

B2B Sales Motivation (@salesquote) January 14, 2013. . At the heart of sales people’s jobs is the CRM and over the past year we have even seen that the CRM is no longer enough and that it too has to become social. Another article asks Should your business invest in social CRM tools ? Drucker. —

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Early in my online career I did a lot of website strategy and online advertising. And they can keep saying that until about 2013. A realistic campaign/project goals, aligned with the organization’s overriding mission and objectives (my hot button) MUST be a part of the package when selling social media efforts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right. Think frequent flyer program, but without having to go through airport security to attain the rewards.