Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. link] jaybaer If there were thousands of blogs, Webinars, books, etc. Forrester Research shows that from 2009-2014, U.S.

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Convince & Convert

JUNE 14, 2012

In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. Just because it’s on a social network doesn’t mean it’s not advertising. I know Applebee’s, Hoodie Allen who’s an upcoming artist, he’s actually unsigned.

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Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either.

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