Create and Optimize Visual Content: a new PR skill
Proactive Report
MARCH 12, 2013
Forbes called the rise of visual content the breakout trend of 2012. This is consistent with research by Dan Zarrella of Hubspot. Shooting – with a camera, an iPad or a smart phone. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. note the word compelling). They climb to 7.4X
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