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Trends for 2012: Social Media Intelligence

Proactive Report

Map your brand’s social graph. Find the influencers in each node of the graph. Johns Hopkins Medicine, like most companies and organizations, started in social media without much of a strategy. Social Media Intelligence is definitely a trend to watch in 2012. They just jumped right in.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Grab a Seat at the Table In theory, I believe agencies actually have a huge role to play in smart social media adoption and execution.