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Forrester: Email and search drive online sales, not social

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice.

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Bazaarvoice Paid Search Comparison Report 414
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

JUNE 5, 2013

38% comparison shopped online. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. The thick of the 2012 holiday season is here. 36% checked out the brand/manufacturer’s website.

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Bazaarvoice Mobile How To Focus Group 230
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