Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100

Buzz Marketing for Technology

OCTOBER 18, 2013

percent from 2012 and almost triple the amount spent in 2011. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

FEBRUARY 9, 2011

Their data includes the full twitter fire hose (first provider to get the fire hose). They have 150 people in Toronto, New York, and London and have plans to double that in 2011. They don’t take a “credit card approach to monitoring”. They set up custom Boolean searches for each client.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275