Jeff Esposito

article thumbnail

Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. This world ended with the onset of the social media world. That is not the case in 2011. I love designing social media and alternate reality games. Even better, why bother with the reporter at all? Bike Racer.