SEO Metrics for Publishers: How are You Tracking and Measuring Success?
Adam Sherk
MAY 1, 2012
Search traffic by site section and content type – to make the data more meaningful it is important to segment it both by channel/section and content type (articles and blog posts, features, slideshows, video, etc.). Pageviews, time on site, bounce rate, etc. But you want to do what you can to keep visitors on the site.
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