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How to effectively use email newsletters for marketing

Sprout Social

From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. A newsletter software and template are often used and they are usually sent on a set schedule. Summarize published stories and content. What is an email newsletter? Nurture leads.

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The Ultimate Breakdown of Social Video Metrics for Every Platform

Hootsuite

Social video metrics track the success of your video content. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Facebook videos earn the highest engagement of any other type of content on Facebook—with a rate of 6.09% engagement rate for video posts.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Learn more: How to Write Every Kind of Social Media Bio (+25 Free Templates).

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