Jeff Esposito

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Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

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Closing out 2010 thinking of you

Jeff Esposito

Now instead of dollars and cents, he looked at how we all give back to our communities. Let me know how I can repay you in 2011. After dwelling on it for a week or so, here’s how I plan on reinvesting into all of you. I appreciate you coming to this site whether its your first or 50th visit.

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Why have we become social sheep?

Jeff Esposito

Flip forward to 2011 and for some reason I keep repeating a rhyme I learned in my grandmother’s Jersey City kitchen: Little Bo-Peep has lost her sheep, and can’t tell where to find them; Leave them alone, and they’ll come home, wagging their tails behind them.

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What BP could have done better – a counterpoint

Jeff Esposito

Forget the commercials and spend the advertising budget organizing community events in the Gulf. Just put your BP logo in the bottom corner; kill the corny music as our friend Shonali Burke said, and let the citizens of the Gulf who had their lives changed by the oil spill tell their stories. Change is hard.

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Don't burn bridges

Jeff Esposito

There is no question that social media is the hotness for the 2010-2011 fiscal years for companies. Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit.

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