Dave Fleet

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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy.