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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers?

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The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

Tweet SXWS Interactive 2011 is about to close down for this year. Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Mobile category presented by Hoefler & Frere-Jones. Digital Campaign of the Year.

Film 253
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. No wonder there’s such hostility towards the industry. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders.

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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. No wonder there’s such hostility towards the industry. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders.

Tips 178
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. campaigns only.

CPC 122
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How to Measure Customer Engagement and Why It’s Important

Pixlee

Using a mobile app or online service. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. 3 Mobile App Metrics. of all ecommerce sales.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. We won’t quite be universally using the same ROI model, but as an industry, we’ll be closer to agreeing to some best practices.