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Bank Transfer Day

Laurel Papworth

One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. Any bets as to when the banks start fighting back a la Fox News and Media? Bank Transfer Day.

Banking 85
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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Positive sentiment doubled. #1

Banking 218
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

Analytics 164
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How to Measure Customer Engagement and Why It’s Important

Pixlee

It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services. Ultimately, consumers are more inclined to purchase from companies that resonate with them. .

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place.

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Inside the World of Dog Influencers

Likeable

As the pet market bubble grows at a record pace, pets and their people are taking their cuteness to the bank in droves. Crusoe was one of the first petfluencers, starting his blog and Facebook page back in 2011—followed shortly by YouTube, Instagram, and Twitter. It pays to be cute. HERO | @HEROTHEAUSSIE.