Convince & Convert

AUGUST 10, 2010

Jay, where can I check ur restaurant reviews ? Restaurant reviews (penned by my wife, influenced by me) are at [link] But, we're moving to Indiana today, so that project is going dormant. It’s in our DNA. Customer service? Knowing whether to respond to or ignore negative comments on a blog?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

FEBRUARY 10, 2010

“We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# link] ethan Hi Jay, Thank you for the review. Find where your clients/contacts are in the social media realm. per month, just the one time fee of 5 cents per import contacted.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MARCH 3, 2010

When you can go to an appliance Web site (like my new client Conn’s ), and see not just reviews of a refrigerator, but reviews from your friends and friends of their friends, the world changes. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Flowtown is perfect for small and medium businesses ( see my review here ). Just brilliant.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 7, 2010

Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. You can review the entire transcript here , as well as transcripts from the 52 #socialmedia chats that preceded mine. At least it is for me.

Foursquare 152

Foursquare Analysis Consultant Mobile 152