Sticky PR Measurement: Are We There Yet?
Waxing UnLyrical
NOVEMBER 1, 2010
November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.
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