How Social Media and Smartphones Breed a Petri Dish of Negativity
Convince & Convert
APRIL 13, 2013
As Amber Naslund and I wrote in The NOW Revolution way back in 2010, every customer is a reporter. It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details).
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