The Social Media ROI Debate
Webbiquity SMM
AUGUST 23, 2010
Uwe Hook responds to the post from Ben Cathers (in the “No&# section below) on why social media ROI can’t be measured, laying out a roadmap using metrics such as frequency, yield, sentiment analysis, NetPromoter score and customer lifetime value. Socialnomics: What Social Media Success Looks Like by Fuel Lines.
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