The Social Media ROI Debate
Webbiquity SMM
AUGUST 23, 2010
My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. An astounding majority of professionals do not even try to take it into account.
193 
Let's personalize your content