The Social Media ROI Debate
Webbiquity SMM
AUGUST 23, 2010
The “no group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Marketers Use Varying ROI for Social Media by Marketing Charts.
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