Twist Image

NOVEMBER 12, 2010

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. who had a laptop and the 45.9%

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Webbiquity SMM

SEPTEMBER 12, 2011

Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak&# –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. Why Not Be The CMO Of Everyone?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. But now, even the best content is beyond the official SXSW boundaries. I maintain that QR codes will eventually be as huge in the U.S.

Social Media 127

Social Media Strategy Conference Eventful 127