| |  Bazaarvoice + Content + Information | 23 articles |
| Page 1 of 1 | Previous | Next | CONVINCE & CONVERT MARCH 22, 2012  Social Pros 8 – Ian Greenleigh of Bazaarvoice This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It makes you, the participant, the star of the show , which far too few content programs attempt to do. Listen Now. Jay: No. | CONVINCE & CONVERT MARCH 22, 2012  Social Pros 8 – Ian Greenleigh of Bazaarvoice This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It makes you, the participant, the star of the show , which far too few content programs attempt to do. Listen Now. Jay: No. | | | | | |
| CONVINCE & CONVERT NOVEMBER 2, 2010  Rocket Content – Your B2B Secret Weapon Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. But we have a secret weapon: Rocket Content. With rocket content, your end goal remains the same. If you can’t easily imagine your readers emailing what you’re writing to their bosses, it’s probably not rocket content. | TWIST IMAGE MARCH 10, 2013 Real-Time Social Media Marketing Strategies There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. The changes in the digital marketing landscape have been dramatic in the past decade and the opportunities for brands to rethink how they connect and inform consumers has changed right along with it. bazaarvoice. content marketing. apple. blogging. | TWIST IMAGE JUNE 6, 2011 The Ever-Evolving Consumer Evolves (Again) If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. bazaarvoice. retail content. Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). brand. | TWIST IMAGE NOVEMBER 12, 2010 The Big(ger) Marketing Shift Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. This should come as little-to-no surprise that, "according to the ECAR Study of Undergraduate Students and Information Technology by Shannon D. information technology. Tags: bazaarvoice. They have to be trustworthy to even have a purchase consideration happen. brand. | | | | | | | |
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INBLURBS | THURSDAY, FEBRUARY 2, 2012  How Word-of-Mouse can Drive Revenue for your business
The influence of user generated content on purchase decisions is increasingly growing. User generated on-site content created by internet users includes reviews, comments, stories and questions. Study from Bazaarvoice shows that today up to 51% of internet users purchase decision is influenced by user generated content. Can this information they find about your company influence them positively to buy your products? Publish and share buyer persona relevant and remarkable content on the web and in social media. Infographic: Bazaarvoice Millennials. MORE >> -
DAVE FLEET | FRIDAY, SEPTEMBER 28, 2012  Forrester: Email and search drive online sales, not social
What about driving people to sign up to receive information over time? Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search. Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. Email matters most for repeat customers. Oh yes. MORE >> -
PROACTIVE REPORT | SUNDAY, FEBRUARY 20, 2011 Social Media Strategy Daily News
According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery. Enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media. A Dramatically Different Approach to Social Media Metrics in 2011. In 2010 58 million people in the U.S. MORE >> -
HARP SOCIAL | WEDNESDAY, MARCH 16, 2011  The Social Influence Surge—Are You Prepared?
It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice. The New Rules of Social Engagement. See more! Reviews? What have you done that works? MORE >> -
WEBBIQUITY SMM | MONDAY, SEPTEMBER 12, 2011  50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak&# –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. Jennifer Sable Lopez offers a nine-step checklist to making social media activities SEO-friendly, such as incorporating keyword research and making sure your content is easily sharable across the most popular social networks. Which social media monitoring tools should I use? MORE >> -
- The Top #Nifty50 Women in Technology on Twitter for 2012 WEBBIQUITY SMM | MONDAY, SEPTEMBER 10, 2012
- Open Research: A Framework for Social Analytics WWW.WEB-STRATEGIST.COM | SUNDAY, AUGUST 14, 2011
- 20 Ways to Generate ROI from a Corporate Blog WEBBIQUITY SMM | TUESDAY, MAY 10, 2011
- Media140 Sydney: Social Media Twitter & Journalism LAUREL PAPWORTH | THURSDAY, NOVEMBER 5, 2009
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Brand Monitoring, Social Analytics, Social Insights WWW.WEB-STRATEGIST.COM | SUNDAY, OCTOBER 3, 2010
- Social Media Madness – Who’s the #1 Expert? SOCIALNOMICS | THURSDAY, MARCH 18, 2010
- The past, present and future of content curation DARETOCOMMENT.COM | WEDNESDAY, SEPTEMBER 22, 2010
- Web Journal and Jeremiah’s Brand Monitoring, Social Analytics, Social Insights WEB METRICS GURU | SATURDAY, JUNE 26, 2010
- Social Pros 7 – Cindy Kim, JDA Software CONVINCE & CONVERT | THURSDAY, MARCH 15, 2012
- Why Keepstream has Promise as a Curation Tool GREGACKERMAN.BLOGSPOT.COM | WEDNESDAY, SEPTEMBER 22, 2010
- Curation, attention deficit and the exaflood DARETOCOMMENT.COM | WEDNESDAY, SEPTEMBER 22, 2010
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