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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It makes you, the participant, the star of the show , which far too few content programs attempt to do. Listen Now. Jay: No.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It makes you, the participant, the star of the show , which far too few content programs attempt to do. Listen Now. Jay: No.

The Ever-Evolving Consumer Evolves (Again)

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If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. bazaarvoice. retail content. Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). brand.

Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. But we have a secret weapon: Rocket Content. With rocket content, your end goal remains the same. If you can’t easily imagine your readers emailing what you’re writing to their bosses, it’s probably not rocket content.

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Real-Time Social Media Marketing Strategies

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There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. He worked at Apple before handling e-commerce for Dell , from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. The changes in the digital marketing landscape have been dramatic in the past decade and the opportunities for brands to rethink how they connect and inform consumers has changed right along with it. bazaarvoice. content marketing. apple. blogging.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. This should come as little-to-no surprise that, "according to the ECAR Study of Undergraduate Students and Information Technology by Shannon D. information technology. Tags: bazaarvoice. They have to be trustworthy to even have a purchase consideration happen. brand.

Forrester: Email and search drive online sales, not social

Dave Fleet

What about driving people to sign up to receive information over time? Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Meanwhile. Oh yes.

The Social Influence Surge—Are You Prepared?

Harp Interactive

It makes sense: consumers trust online reviews by other consumers more  than the information coming directly from companies and brands themselves. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod. The New Rules of Social Engagement. See more! Reviews?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Angelina is Director of Social Media and Content for LexisNexis in Atlanta. Stacey Acevero.

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Open Research: A Framework for Social Analytics

www.web-strategist.com

Esp with high consideration set products and long sales cycle, it makes it difficult to track.   We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Why are social analytics so important? Wowza! Wowza! Wowza!

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Read the article>> Companies Need to Prepare for Being Asked to Provide Content for E-Discovery. Enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media.  A Dramatically Different Approach to Social Media Metrics in 2011. In 2010 58 million people in the U.S.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak&# –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. Which social media monitoring tools should I use? What should I monitor for? But 44.24

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Link to product information from within your blog posts. Here are 20 ideas.

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Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

More customers, buyers, and consumers are creating content everywhere they go. Right now, systems are just aggregating content to make meaning out of it, yet there’s no clear set of companies that are able to truly provide predictive recommendations. Social data is overwhelming. Social Analytics and Social Insights are Components of the Social CRM Suite. Not here, yet.

The past, present and future of content curation

daretocomment.com

My Work Content Curation Subscribe Dare To Comment Fresh insights on social media and content curation marketing from a young professional in the field The past, present and future of content curation by Ian Greenleigh on August 13, 2010 · 2 comments A lot of us were curating before we knew what to call it. This blog doesn’t have one; the Bazaarvoice Blog does.

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part  of the community and deliver it to another part:  It’s not YOUR content. It’s our content. have a clear understanding of those things, perhaps because I’m NOT in the media echo chamber but in online communities where everyday ProAms are figuring out how to monetize their user generated content. It’s not YOUR content.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia  has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.  Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice). Crowdtap). Reevo). Kissmetrics). Jeffrey Hayzlett.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia  has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.  Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Bazaarvoice). Crowdtap). Reevo).

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Curation, attention deficit and the exaflood

daretocomment.com

My Work Content Curation Subscribe Dare To Comment Fresh insights on social media and content curation marketing from a young professional in the field Curation, attention deficit and the exaflood by Ian Greenleigh on August 8, 2010 · 6 comments Overwhelmed by a conversation about being overwhelmed. Home Comment Caviar Be 3-D. To a far lesser extent, I can identify. Bonus!

Why Keepstream has Promise as a Curation Tool

gregackerman.blogspot.com

skip to main | skip to sidebar G_acks New Media Blog ~ Austin, Texas Support An Austin Writer Sunday, September 5, 2010 Case Study: Why Keepstream has Promise as a Curation Tool Recently Ive had the opportunity to explore various content curation ( see NY Times article ) tools such as Keepstream. My example is Ian Greenleigh of Bazaarvoice who I respect professionally and know personally.

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

And this type of content is classic Tom Webster and… Jay : And that kind of study is classic modern marketing. desire to get clicks and win the content marketing game tends to. getting the blog as the essential hub of content. going to provide you the content and topic recommendations. The blog, content is your new. Any content that they. Listen Now.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 13 Observations From South by Southwest (SXSW) March 16th, 2010 |Written By: Jay Baer | View Comments Tweet As usual, this year’s South by Southwest Interactive conference was a blur. But now, even the best content is beyond the official SXSW boundaries. Scan Me? The kismet. What do u think?