7 Traits of Highly Effective Viral Videos
Techipedia: Tamar Weinberg
JANUARY 28, 2010
When Weezer came out with Pork and Beans in 2008, the band’s music video introduced a completely different concept with characters that were incredibly familiar. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. It shows the power of mashup.
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