Twist Image

APRIL 24, 2014

Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. From the article: "Not all negative reviews have the same damaging effect, new research suggests.

Bazaarvoice 88

Bazaarvoice Hotels Journal Review 88

Proactive Report

FEBRUARY 20, 2011

That’s a big jump from the 42% who used social media in 2008. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. eMarketer expects the number of marketers using the channel will continue to rise through 2012.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Webbiquity SMM

SEPTEMBER 10, 2012

Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. You can check out her video profile on the IBM site here. Erin Mulligan Nelson.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257