Waxing UnLyrical

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3 Things Puppies and Kittens Taught Me About Becoming Influential

Waxing UnLyrical

Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). I learned so much while I was at the A.

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

I’ve been through my share of crises (hello, 2007 pet food recall, 2007 Michael Vick case, and many more), and it’s crazy how things have changed. Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up. Confronting crises in the digital age. Based in the Washington, D.C.,

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

.&# Chad admitted that this part is tough, and I suggested they start incorporating the use of campaign tracking in Google Analytics, just as we did for the Blue Key campaign (client disclosure). I asked if he had gotten any push back when he came up with this idea (in 2007), and he said, “Theaters are story-telling institutions.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. Mark as read Approve comment Davina, I think you can do that even if you use the same URL by looking at Google Analytics. It syncs with several platforms.