Depending on where you start the clock on the consumer smartphone revolution — most people do that with the introduction of the iPhone in June 2007 — within the space of five years we’ve gone from basically zero to half the country, with a sizable percentage using cell phones as their main source [to go online].”. In a survey conducted by Google, virtually all (96 percemt) consumers had encountered a mobile site and most (75 percent) prefer a mobile-friendly site over non-friendly site. Source: Google. Source: eMarketer. Source: Nieman Lab. Source: Boston Innovation. MORE >>

Simple Framework to Measure the Effectiveness of Social Media Programs » 18 Social Media Use Cases: Conversation, Campaign and Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Community: Bringing together influencers and evangelists on a social platform hosted by the brand on a long-term basis. Out of these six steps, we can structure three — conversation, campaign and community — as standalone social media programs. Community-based social media programs can relate to – 1. Innovation: Ideation community. MORE >>

Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Gautam Ghosh has written an interesting post on how social media can be about content or community. What do you think? Lets talk. MORE >>

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007. Google. Read more about: MOSS 2007. She is co-author of Essential SharePoint 2007: Delivering High-Impact Collaboration. Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch. Microsoft Security Watch. LANs & WANs. Broadband Services. Ethernet Switches. Metro Ethernet. Routers. WAN Optimization. VoIP & Convergence. IP PBX. Unified Communications. VoIP Services. Patch Management. MORE >>

Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere.  according to Paul Adams , the former Senior User Experience Researcher at Google. This insight led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  That is, different messages for different groups which has strong marketing implications when business pages are available from Google+. MORE >>