Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.
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