Seth Godin on Steroids: Here’s My Evernote Password
Viper Chill
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. In 2007, our 22nd version of the infomercial clicked. They were difficult to sell against, because we always have been selling hard work. We kept testing and changing the P90X infomercial.
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