Seth Godin on Steroids: Here’s My Evernote Password
Viper Chill
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. In 2007, our 22nd version of the infomercial clicked. Eventually we would get the media cost, net-net, down to under $50 per new customer. We kept testing and changing the P90X infomercial.
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