Waxing UnLyrical

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

For example, in 1982 they could hold a press conference and get three networks to cover it. I’ve been through my share of crises (hello, 2007 pet food recall, 2007 Michael Vick case, and many more), and it’s crazy how things have changed. First of all, it would have to be faster. There wasn’t even CNN at the time.

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6 Things The Army Taught Me About PR

Waxing UnLyrical

In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. I literally have dozens of connections on Twitter with PR pros in the UK, Singapore and India, for example. Guest post by Frank Strong. Prioritize.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). for example, they really wanted to reach the people who can reach tourists. The average response rate when they approach people through social media is about 25%.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Ive only been active for a few weeks but find it is still a community that fosters interactions amongst a wide assortment of individuals who bring different backgrounds and experiences to share with one another. And I dont see the point of unintentionally undercutting a platform that is already active.