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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Accelerated by MaxCDN Content Delivery Network. © 2006-2010 Tamar Weinberg. All rights reserved.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. Social media is a lengthy, tedious process. Most of social media relates to relationship building, which is a time-consuming process. Do you know what that means? My mistake. Think about it this way.