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Tools do not a master make [redux]

Buzz Marketing for Technology

Re-printed below is a post of mine from August 2006, Tools do not a master make , that explores a similar theme. = = == ==. Don Norman , of the Nielsen Norman Group , has a different take on PowerPoint. In his essay In Defense of PowerPoint , Norman places the blame not on PowerPoint but on those who use it improperly.

Tools 109
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7 Myths You Believe About Freelance Copywriters

Writtent Blog

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. Many of us remember SEO attempts around 2006, where many websites hosted just really awful content. However, as the discipline of content marketing continues to grow, that is changing.

Nielsen 40
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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Hear from Anamitra Bannerji of Twitter and Chris Abraham of AbrahamHarrison about how to use Twitter effectively in a professional context. Aloha, Share/Bookmark Thanks for reading!

Loyalty 57
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.