Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

Business Collaboration Volume 45, Number 4, 2006. Each session included a questionnaire-based interview, an observation period, a task analysis segment, and a validation segment using prototypes. We performed the data analysis using selected principles from grounded theory (GT). First cycle: Observation and task analysis.

Collaboration 100

Collaboration Study Diagrams RFP 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279