Koka Sexton

JANUARY 14, 2013

I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University , I know I didn’t invent the term. Back in 2005 I was doing it before I ever knew there was a term for it. The Future of B2B Sales is Social.

B2B 92

B2B Social CRM LinkedIn Class 92

Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Social media measurement combines aspects of the analytics and intelligence views.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

MAY 25, 2010

It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Direct mail?

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Talk about an ad that’s chock full of truth and authenticity. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120