Can an Unknown Brand Become Word of Mouth? | Mindjumpers
Mindjumpers
JULY 26, 2010
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. This story was featured in a series of YouTube videos showing Dumin and her trials to get a casting. She got a huge amount of friends on Facebook and thousands of views on YouTube and her blog became popular. The challenge: to get Dumin famous.
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