When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess&# that “crossed the line.&# The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn.
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