Interview with Ed Garsten: Chrysler's Twitter Storm Back-story
Diva Marketing Blog
MARCH 16, 2011
That’s the one featuring Detroit-area native Eminem and the catchphrase “Imported From Detroit.” . Thankfully, Fiat is aggressive in social media and all of the brand heads are turning to social media for everything from product launches (2011 Dodge Durango) to promoting marketing campaigns, and building communities. .
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