Remove 2003 Remove Authentication Remove Brands Remove Posterous
article thumbnail

The Secrets of Unboxing Videos

Convince & Convert

Often, they are produced by popular reviewers and influencers—who may or may not be compensated by the brands they promote. On YouTube, the poster will often add links for purchasing the item, as well as the usual subscribe buttons and sponsor links. Strive for authenticity, not fancy camera work. The Unboxing Experience.

Video 188
article thumbnail

247: How to Create a Blog on a Topic You’re Not an Expert In

ProBlogger

When I first started writing on that topic and that was back in 2003 on a very early blog, I was reviewing cameras. There’s so many different types of content that you can authentically do if you don’t have expertise. That is authentically you. On ProBlogger we began to involve guest posters.