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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. Social media piggybacking.

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10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

The first @theacademy Awards I ever went to was in 2001 when I made a fake pass and snuck in. They know how to use a meme. Memes will never not be popular on the Internet. At their best, memes are funny, shareable, topical, and tend to have broad appeal. View this post on Instagram. Repost @jonmchu ???

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How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Table of contents. Facebook’s algorithm is designed to prioritize content from Facebook groups with high engagement. Facebook page vs. group.

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