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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?

Mobile 243
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Twitter 257
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So what if Pinterest does send more traffic equivalently than Facebook to your site? Jay : So to me, I think Pinterest is more like Google than it is like Facebook. He used to be at Whitehorse.

Hubspot 114
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196