Thu.Jun 02, 2011

Waxing UnLyrical

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How to Best Work With a PR Pro

Waxing UnLyrical

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

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