The Social Media Incubator

JUNE 17, 2011

A recent article in AdAgeDigital stated, “ As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. ”. That statement can and has been countered by business owners with the question: What’s the point of being on social media if not to promote my products/services or myself? Social media is about developing a personal relationship with your clients and understanding how strategically developing that relationship through apparently random pos

Social Media 163

Social Media Authentication Applications Engagement 163

The Social Media Incubator

JUNE 13, 2011

Springtime in Minnesota means fishing’s season opener (the lakes have finally thawed!) Every year, fishermen discuss new strategies for how they are going to catch more fish than last year (or than their buddy is going to catch). Complicated discussions relating to exactly where the fish are going to be are commonplace. This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to cat

Marketing 122

Marketing ROI Foursquare Paid Search 122

The Social Media Incubator

JUNE 15, 2011

Have you heard? Your clients and customers can now “tag&# your business Facebook Page when they upload photos to their Facebook profiles. Facebook users are now able to tag brands and product pages as well as people in their photos. Facebook has assured those who are concerned about privacy that they will still be able to control who sees the pictures via the privacy settings.

Brands 106

Brands Privacy Social Media Review 106