December, 2011

Techipedia: Tamar Weinberg

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions.

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